Your customers carry touchscreens in the pockets, briefcases and purses. Across demographics, they're savvy shoppers not just comfortable with technology but possessing a preference for its use. To make the in-store experience both compelling and competitive, you need to embrace interactive technology. With it you can...
Regardless of what you say, sell or show, it is likely you're not questioning whether digital interactivity should be in your tool belt, it is finding the best way to get there. As design and technology collide, it becomes harder to justify investment in solutions requiring technical expertise and niche training. It doesn't help your business to invest in an interactive experience creation option that depends upon a core team of "experts" to do the work. You need the ease-of-use of a Microsoft PowerPoint and the power of custom coding.
