The Coexistence of Digital Interaction with Social Distancing
Today's physical spaces - stores, museums, workplaces, and more - are heavily populated with digital content intended to entice, educate, and empower the public. This same public now shares a traumatic experience thanks to the Coronavirus, leaving them with great concern about health and cleanliness outside the home. What is the right approach companies and their vendors should adopt for digital interactivity. What are the lessons to be learned and the steps to be taken with digital interaction?