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The Reason behind Retail Success – Interactive Digital Signage

The Reason behind Retail Success – Interactive Digital Signage
This is a Guest Blog Post by
Geoff Bessin

The use of touchscreen devices became widespread in the past decade thanks to smartphones and tablets. Many customers carry these devices in their bags and pockets and rely on them daily for personal and business use.

Touchscreens have made interactive digital signage more popular than ever before. This technology has infiltrated retail establishments and appeals to tech-savvy shoppers who crave the latest and greatest gadgets. By utilizing interactive digital signage, retailers can increase their chances of attracting more customers and providing better services. When you take all of these factors into consideration, it only makes sense to embrace interactive digital signage in order to remain competitive and ensure a more fun, engaging, and memorable buying experience for your customers.

Benefits of Interactive Store Displays

There are several advantages of utilizing interactive digital signage in retail settings. Interactive digital signage enables you to attract the attention of tech-savvy customers who are always seeking for new and innovative purchasing opportunities. Interactive digital signage may also help you offer your consumers a more customized shopping experience.

You may engage users in the process of choosing and customizing their shopping experience by using interactive retail displays. You may also use interactive digital signage to educate your customers about your products and services. As a result, they will be more aware of what they're purchasing and have a better understanding of what they're getting into.

Adventure Station - Digital Configurator

Ultimately, by adding interactive digital signage to your store, you can provide novelty and engagement that will lead customers to make more unplanned purchases.

In addition, interactive digital signage can also help you get customer feedback in real-time. You can use it to find out what customers think about your products or services and make necessary changes to improve their experience. With the insights you gain from customer feedback, you can better fine-tune your operations to ensure that your business meets customer expectations.

Interactive Shopper Survey with analytics
Shopper Survey - A downloadable free Sample provided by Intuiface

Best of all, interactive digital signage is relatively easy and inexpensive to implement. You can start small by placing a few screens in strategic locations in your store. Then, you can gradually expand your investment as you see the benefits it brings to your business.

Analytics- an important factor for Interactive Retail Displays

Analytics is an important factor in retail success, and interactive digital signage can make it easier for you to determine what your customers are doing, what they want or need, and what they are looking for. Interactive content lets you know the exact preference of your customers through the things they touch and choose to view. High-end interactive digital signage platforms come with enterprise-class data tracking which collects, collates, and sends data from your displays to your analytics platform of choice. That way, you can perform analysis, marketing automation and data warehousing without coding. Every event can be captured, from the selected items to the videos that were played and the scenes that were visited. Visitor information from computer vision to an RFID/NFC reader can be captured along with the location, as well.

Unlike static and printed signage, even the simplest digital interactive displays can attract more attention by featuring animated graphics. Interactive digital signage may be the answer to the success of your retail business as it helps to increase the aesthetics of your stores and establish better relationships with your customers. Likewise, it can help you save time and effort, especially when you use an advanced platform for creating your own engaging and rich interactive digital experiences. Interactive digital signage can make a significant difference in the way you do business and connect with your customers.

Interactive Store Displays  by Waketo
Various interactive experiences by Waketo

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Geoff Bessin
Geoff Bessin

I'm Intuiface's Chief Marketing Officer, which means it's my job to get you interested in Intuiface. Once you try it, I know you'll love it.

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