Previewing Intuiface Analytics
A handicap throughout the history of the Digital Signage market was its inability to collect contextual, actionable metrics. Interactivity has changed all that, and Intuiface is at the forefront.
Name a mission-critical shortcoming typical of all traditional digital signage. Ok, yes, the list is pretty long if you include things like doing the laundry. But let’s focus on mission critical stuff. Any idea?
It’s analytics. That is, the ability to collect information about users and their preferences in context, visualizing that information, and then making decisions based on insight.
Without interactivity, traditional signage couldn’t tell you anything about the targeted audience. It couldn’t provide insight. Without insight, all you can do is throw money at signage and cross your fingers.
Without interactivity, traditional signage couldn’t tell you anything about the targeted audience. It couldn’t provide insight. Without insight, all you can do is throw money at signage and cross your fingers.
Intuiface, with interactivity at its core, is uniquely positioned to address the needs of true analytics. In fact, we'd argue the end goal of interactivity is not just converting engagement, it's measuring it.
Before I show you what I mean. Let’s clarify something.
We mentioned that thanks to interactivity, collected information has context. What’s this about context? Say you have an endless aisle kiosk. (We’ll use a retail example but it could be anything.) With an interactive endless aisle kiosk, you could gather information telling you what is the most popular product or service. That’s great! But if you add in context, you could also know how popularity is influenced by an endless variety of factors: Kiosk location. Gender. Season. Time of day. Weather outside. Ongoing sales.
With the right visuals - tables, charts, graphs, dashboards - context leads to actionable insight.
With actionable insight, one can react intelligently. Relocate the kiosks. Run a sale. Update the layout. Change the content. All of those things or more…. That’s really what a KPI (a Key Performance Indicator) is. It’s a measure with clearly actionable interpretation.
All of which will increase the ROI of your software investment and will improve the health of your overall business – whatever that business is.
At its core, Intuiface is unique in its ability to deliver interactivity with connectivity.
At its core, Intuiface is unique in its ability to deliver interactivity with connectivity. Interactivity is very much about responding to a user’s preferences (either actively or passively) via touch, beacons, RFID/NFC,sensors, cameras, IoT and more. Connectivity is about machine-to-machine interactivity for things like Web APIs and other back office systems containing data and business logic.
This makes Intuiface perfect for analytics!
For years now, Intuiface has enabled data collection via our data tracking feature. The opportunity for actionable insight was unprecedented. Just one problem – the visualization part was missing. We enabled you to identify and gather data, but visualization was a problem you had to solve yourself. (Our solution was to provide you with a bunch of “connectors” for third party analytics platforms.)
In December, we will introduce a brand new Charts & Dashboards feature.
It’s enterprise-class data mining and chart creation built directly into Intuiface, using the data you collect with your Intuiface-based experiences.
Identify your KPIs, identify the relevant events and the data to collect, then use Charts & Dashboards to automatically generate the visuals and insights you need to make informed business decisions.
The video below will show you a real-world example (a trade show kiosk) using real data. In December, this could be you.
