Museums and Interactive Displays
Interactive displays tend to be the easiest way to attract modern visitors in museums.
Museums remain some of the best places to learn about the past, and to explore historical artifacts. But the availability of information on the Internet has led many modern learners to opt against visiting museums, especially since companies like Google offer virtual museum experiences for mobile devices.
To keep up with the trends, many museums have integrated technology through
interactive displays that attracts modern day visitors. This is easier nowadays
considering that most people are exposed to touchscreen devices. In fact,
research even revealed that 60% believe that
enhance their overall visits to galleries or
Interactive displays and mobile devices have something in common – both offer
engaging information through high-tech touchscreen technology.
But, how is an interactive display beneficial to today’s galleries? Let’s find
Relevant and adaptive
Throughout the year, administrations are faced with the challenge of attracting
regular visitors to increase revenues. Aside from other marketing strategies,
interactive displays offer museums updated and engaging content that make
visitors want to come back. Compared to the traditional flyers and posters,
high-tech displays allow administrations to easily change content. In addition,
software-based content is easier to be replicated for traveling exhibitions,
and information can be made accessible on other tech platforms such as a
website or a mobile application.
. “Invoices, contracts, records and even tickets could be
digitized, saving the museums a significant amount of money over time,”
according to PaperSave. Imagine the amount of paper conserved when displays are
installed in museums. Displays can last for up to a decade, depending on the
level of maintenance. Dallas Museum of Art is one of the galleries that have
eschewed paper in their business. They have started digitizing their files and
records to make the historical information readily available to more people
The obvious benefit of high-tech displays at museums is the sheer attraction
brought by interactive technologies regardless of the content and application.
In a world dominated by mobile devices, virtual realities and the like, museums
need to keep their marketing approach and technologies interesting and
entertaining. Interactive displays, when properly advertised, can bring more
visitors to galleries and museums. They can also be used to connect with youth
culture by adding concepts such as games and social media aspects to the
display, keeping the real goal of museums at the core of the service they
provide – allowing new generations to appreciate the past.