This post was written by
Geoff Bessin

IntuiLab Rebranding – We’re Now Intuiface!

IntuiLab Rebranding – We’re Now Intuiface!
We’ve changed our name and logo. Otherwise, we’re still the same lovable company you’ve come to know.

After much discussion, deliberation, and internal diplomacy, we have made the decision to go forward with a rebranding initiative. At its heart is a change in our company name and logo. Specifically, the company name IntuiLab has been changed to Intuiface, the name of our software. That’s Intuiface with a lowercase ‘f’. The software itself keeps the Intuiface name but also with the lowercase ‘f’.

Check out the logo. Pretty nice!

Why? It’s because our company is starting to gain serious traction. Year-to-year revenue is over 20% and thanks to the previously announced round of Series A funding, we have increased our company size by a third. We’re gearing up for a new phase of growth and thought it best to simplify our public face. The name “Intuiface” is now well-known across the industry and has connotations of quality and innovation. Why fight the momentum with a different company name?

There are many implications for us. Everything from a new URL – www.intuiface.com – to updated product logos and letterhead. For you, nothing changes. Even your old bookmarks will change. So other than enjoying the refresh you can just go on as if nothing has changed.

Which goes for our software as well. If anything, our commitment to bringing a start-up spirit and grit to Intuiface is bigger than ever. We love our software and take great pride and responsibility not just in how we build it but how we sell, support, and maintain it. You’re going to see us continually reassess and improve how we do business.

We’ve written up a press release about the rebranding if you’re interested.

There is also an FAQ going over the basics.

Rebranding is a big deal for us so we’re very excited to finally push the GO button and let the world know. We hope you like it – or can at least live with it. Either way, thank you so much for your business. Without you there is no Intuiface, and that would be a shame.

Geoff Bessin
Geoff Bessin

Officially, IntuiLab's marketing chief. Unofficially, IntuiFace's #1 fan

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The world's premier platform for creating, deploying, measuring, and managing interactive digital experiences without writing one line of code.