IntuiFace and the User Experience Trends of 2017 - Trend #6: Bold Colors & Typography
This is the sixth article in our series about the top user experience trends of 2017 and how to implement them in IntuiFace.
Trend # 6 – Bold Colors & Typography
Bold Colors & Typography: What are they?
space doesn’t have to be so white anymore. Visit websites these days and white space may well be filled with rich,
beautiful colors. In 2017 there is a shift away from muted and neutral colors like
white and grays to bolder, brighter colors.
A driving force behind this trend
approach. These guidelines emphasize flat, organized,
and intuitive approaches to digital experience design.
The embrace of bold, bright colors mixes well with strong typography. In fact, strong typography and
courageous font combinations will also be a hit this year. Typography will continue
its prominence as as crucial aspect of efficient web and app design. The
objective of font selection is to capture user attention and instantly relay the core
Bold Colors & Typography: When to use them?
Use bold colors to make a statement. Material design
and flat design go perfectly with bold colors. You can use the
Not every design should use bold colors, of course. Some
designers will prefer to stay true to (for example soft and pastel colors which,
in fact, go better with other design trends that will be popular this year
like hand lettering and textures.
Nevertheless, if you choose bold colors in your design
you have to make it stand out with a strong typography.
Bold Colors & Typography– How to use them in
Just as they are used in website and app design, bold colors and typography can be used in your IntuiFace experiences.
The trend is versatile enough that designers can
choose different ways to use it. For example you could have a full screen
design with a solid color combined with a bold black or white font - or do the opposite using a black
or white background with big, bold, colored lettering. Indeed, when combined with
bold typography, vibrant colors create a cool visual for designs that do not
have many images or illustration. Just two simple elements can create a
Here are different ways in which this trend can be
Background and Text:
Vibrant color is a great tool for helping important messages stand out from the background. Bright colors, especially against dark
backgrounds, provide just the right amount of contrast to draw in the eye.
Buttons and UI Elements:
Bright color is a fun way to bring attention to
buttons and calls to action. Consider a color that contrasts dramatically with
everything else in your experience for the most impact.
Color is a great tool when it comes to helping users
navigate information-heavy websites.
, as illustrated below, use rainbow-like colors to highlight
navigation through a site which contains a large number of content sections.
Bright color cues are also
create clearly defined sections of content where each color scheme represents a
As you can see, there are many opportunities to embrace this trend
in your interactive IntuiFace experiences. Just be cautious as using
bright, bold colors can be
overwhelming if used without discipline. So like these colors and fonts, be bold without being aggressive.