This post was written by
Chloe Canella

IntuiFace and the User Experience Trends of 2017 - Trend #2: Custom Grids

IntuiFace and the User Experience Trends of 2017 - Trend #2: Custom Grids
This is the second article in our series about the top user experience trends of 2017 and how to implement them in IntuiFace..

Experience Trend # 2 – Custom Grids

Custom Grids: What are they?

In previous years, Web design had evolved to adopt
an orderly column and grid format, driven by the use of CSS-based grids and browser
constraints. This isn’t going away but, as illustrated in the image below, there
is now a shift towards irregular layers and ultra-modern design.

Homtowntrolley homepage
Image source:

Custom grids retain the feeling of harmonic layouts
and element placement while achieving a higher level of flexibility and
originality. In 2017 we will see more playful Web layouts that deviate
from a rigid grid design. 

Custom Grids – When to use them?

Custom grids, by their nature, are non-standard. For
purely informational experiences where aesthetic is not critical, standard
layouts are more than sufficient. On the other hand, when the topic or
environment has an aesthetic, custom grids can give you the freedom to add to
that ambience with minimal effort. Just know your audience as many are still
used to scanning left to right, top to bottom.

Custom Grids – How to create them in IntuiFace?

IntuiFace provides more freedom than a website as you
are not limited to columns, grids or Web browser constraints.

In IntuiFace your design is entirely free. You can
drag and drop media to any position or orientation without needing to use
complicated Web classes. There is no grid constraint whatsoever.

But be warned, with great power comes great responsibility.
Try to retain at least a hint of structure for your experiences because
sometimes the ability to position everything freely can lead to the creation of
confusing and/or unattractive results.

in IntuiFace Composer. They help you keep
everything aligned and neat, ensuring some sort of structure for your design.
But what we call a “grid” is only a visual representation, a guide and not a
formal constraint.

Custom Grids in Intuiface Composer

Why doesn’t IntuiFace force a grid-like structure to
your design? It’s quite simple: by default, all media is interactive. If you
insert an image in your experience, it can be rotated, resized and moved at

Image rotated, resized and moved with Custom Grids in Intuiface

This is the essence of IntuiFace. If you constrain content
within a grid or some other structure, you limit its interactive potential. Such
constraint is fine for a website because expectations are much lower and the
skills necessary for coding greater flexibility are rare. But for IntuiFace, freedom
is a design point. So be creative and come up with novel and intriguing layouts!
Your web designer friends will be amazed.

Chloe Canella
Chloe Canella

I'm Intuiface's Customer Success Manager, here to help you succeed and create awesomeness with IntuiFace. 

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