Design Tip #1 for Creating Multi-Touch Experiences - Know Your Audience
Our first installment of the series "10 Things You Need To Know When Creating Multi-Touch Experiences"
After years of enabling our customers to build interactive content, we've identified what we formally call "10 Things You Need To Know When Creating Multi-Touch Experiences". Informally, each tip represents an area of focus whose insight can make the difference between a successful and a failed deployment.
Design Tip #1: Know Your Audience
You’re not building a touchscreen experience for your own amusement. There’s an audience of people out there to whom you need to appeal. Get to know them.
Define target demographics.
Consider age, gender, background. Be conscious of this in your designs. Your messaging, calls to action, layouts, graphics and more will require one approach for twenty-something females and a different approach for retired males.
Estimate your target audience’s comfort level with technology.
Your design must guide your audience without insulting them. You must also be careful not to make assumptions about the prior knowledge brought to your screen. For example, do they really know pinch and spread gestures can be used to resize images?
Even design aspects like font, font size and overall aesthetic can be impacted.
What is their level of education? Do they possess an increased likelihood of physical handicaps? Will there be international visitors?
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