Design Tip #2 for Creating Multi-Touch Experiences - Keep it Simple
Our second installment of the series "10 Things You Need To Know When Creating Multi-Touch Experiences"
After years of enabling our customers to build interactive content, we've identified what we formally call "10 Things You Need To Know When Creating Multi-Touch Experiences". Informally, each tip represents an area of focus whose insight can make the difference between a successful and a failed deployment.
Design Tip #2 - Keep it Simple
Embrace a 5 seconds or less rule. If it takes more than 5 seconds for your audience to figure out what to do - or do next - you've lost them. Whether you’re trying to inform or sell, you only have a short period of time to hold their attention.
Emphasize visuals over text.
A picture is worth a thousand words, right? Not to mention it's easier on the eyes. A smart graphic will go farther than the most brilliant paragraph. But sure, if you can say it in three words or less, go for it.
Don’t ever engineer.
Even modest interactivity will thrill your audience. The bar for looking modern is lower than you think. And trying to show off could backfire.Your fireworks could just be distracting or time wasters that sap attention spans.
Expect “fat” fingers.
You’ll just frustrate your users with small and/or intricate designs. Make things easy to tap, grab, manipulate. Is the scene getting crowded. Split it up into separate steps rather than shrink everything to make them fit.
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