Intuiface Launches New Consulting Services for Digital Signage Analytics
The lack of useful data from traditional broadcast digital signage has led to an equal lack in analytics competency across the industry. Intuiface's two new analytics services exist to address this shortcoming.
Intuiface introduced its first analytics-dedicated feature six years ago. Yes, we go all the way back to 2014. Why? Because interactive digital content is, by its very nature, a data-rich medium. At a minimum, you know what is being selected on which device in which location at what time of day.....
Meanwhile, the digital signage industry didn’t really perk up its ears to the sound of analytics until around 2018, and that was really in response to third-party providers of audience measurement software, sensors, and the like as they began to get some wind under their sails. Why did it take so long? Unlike interactive signage, traditional broadcast signage is lousy at generating data. What data is there to collect? And without data, there is no analytics.
A serious side-effect of this analytics blind spot is that practitioners - digital signage CMS providers, the agencies and integrators who deployed their solutions, and the end-users who adopted them - failed to develop an analytics competency. To this day, the signage industry collectively remains underprepared to effectively manage an analytics initiative.
This is a bad state of affairs. To quote our Executive President, Jacques Soumeillan, “No business effort can survive on intuition. Information is the fuel of project success, and analytics is the engine.” Put another way, you’ve got to be nuts to run a signage project and not collect data. You’ll never know if you’re fulfilling project goals, and you’ll never learn anything about your target audience and the effectiveness of your outreach.
Digital signage needs analytics.
Intuiface has been in a unique industry position, developing its own analytics competency and observing the marketplace as no one else in the industry matched its pace. This discrepancy was further highlighted by Intuiface’s 2018 release of Intuiface Analytics with its support for chart creation and dashboard publishing. It was clear that our customers were starting from scratch and had not come across analytics with any other platform beyond simple DOOH-related measures like proof-of-play. (Why simple? Proof of play doesn’t mean proof of views.)
Which leads us to today’s announcement. (See our press release for the public message.)
Intuiface is excited to launch two new services dedicated to the discipline of analytics.
- Analytics Insight: A free 60-minute engagement dedicated to identifying project-appropriate key performance indicators (KPIs). These are the measures that best represent how well project goals are being met; every analytics initiative begins with KPI identification.
- Analytics Bootstrap: A fixed-price engagement starting with Analytics Insight and continuing with experience instrumentation for data collection, chart creation, dashboard publishing, and a one-month post-deployment check-up. It takes the theory from Analytics Insight and puts it into practice with an actual experience.
Our goal is not just to help organizations adopt an analytics mindset but also to help them build expertise applicable to future projects. With these skills, Intuiface users can significantly improve project success by identifying what is working, what is not working, and where to course correct. In addition, demographic and environmentally-themed data will expose trends and insights that can open the door to new ideas and better ways of thinking about target audiences and how to engage with them.