Engage Guests Like Never Before: Digital Signage for Hotels & Resorts
In this blog post, we will explore how hotels and resorts utilize digital signage, showcase its benefits, and provide you with the essential information to get started.
Have you ever felt disconnected from your surroundings while staying at a hotel or resort? Have you struggled to find what you were looking for or navigate your way around? Many businesses in the hospitality industry have faced this challenge, but they have discovered a solution - digital signage. Increasingly, hotels and resorts are harnessing the power of this innovative technology to engage their customers like never before.
How Do Hotels & Resorts Use Digital Signage?
From interactive lobby displays to dynamic restaurant menus, digital signage is revolutionizing how hotels and resorts communicate with their guests and enhance their overall experience. Let's delve into the specifics of how this technology is being put to use.
Checking Guests In and Out:
Digital signage can be used as a line-buster, streamlining the check-in and check-out process. Guests can quickly enter their information in a self-service kiosk, which is more efficient than traditional paper registration methods. The kiosk can also provide guests with additional information about amenities, facilities, or attractions nearby.
Enhancing the Lobby Experience:
Lobby displays such as interactive touchscreens, wall-mounted monitors, or even projection screens can create a unique and engaging experience for guests. They can be used to showcase local attractions and restaurants, broadcast live news and sports events, or highlight in-house promotions.
As an illustration, the Sofitel Baltimore Paris boasts an exquisite interactive wall situated at the focal point of the hotel's lobby. This captivating wall showcases a harmonious blend of artistic, interactive, and informative content. Designed to seamlessly integrate with the 19th-century townhouse, the high-resolution multitouch wall draws inspiration from the essence of the city itself.
Wayfinding and Navigation
Digital signage is also useful for helping guests navigate their way around the property. Maps and directional signage can be added to displays, making it easier for guests to find what they're looking for. Additionally, digital screens can be used as a convenient platform to promote specific areas or attractions within the hotel or resort.
Boost restaurant revenue with digital menu boards
Using digital signage to display restaurant menus is becoming increasingly popular in the hospitality industry as it allows restaurants to present their dishes in a visually appealing and dynamic way. Digital menu boards can also be used to advertise daily specials or any promotions that the restaurant may be running at the moment. This helps drive impulse buys, which ultimately boosts revenue for restaurants.
Additionally, they can serve as an excellent addition to the hotel bar. Check out our previous blog post on Interactive Signage specifically tailored for Bars & Pubs.
As a Concierge for Guests Who Prefer Self Service:
Digital signage can serve as a cutting-edge digital concierge, catering to guests who appreciate the convenience of self-service. These advanced systems boast interactive touchscreens that provide a wealth of information, including local attractions, upcoming events, and personalized restaurant recommendations tailored to individual preferences. With intuitive user interfaces and real-time updates, guests can effortlessly navigate through a treasure trove of curated content, ensuring a seamless and delightful experience throughout their stay.
For Entertainment Purposes in Common Areas
Hotels and resorts are increasingly leveraging the power of digital signage in their common areas, including lobbies, lounges, and pools. These strategically placed displays not only serve as a source of entertainment, featuring movies or video games, but also act as dynamic promotional platforms. By showcasing upcoming events, activities, and amenities that cater to the diverse interests of guests, hotels can create a vibrant and engaging atmosphere, enhancing the overall guest experience.
Advertisements & General Communication
Digital signage can be used to advertise and promote various in-house services or products, capturing the attention of potential customers. Furthermore, it serves as an excellent means of communication with guests, providing them with valuable information about upcoming events, exciting activities, and exclusive promotions that they wouldn't want to miss out on.
For safety and emergency procedures
Digital signage can also be used to communicate safety and emergency procedures. These displays are an efficient way to educate guests on the proper protocols during an emergency situation, as well as provide up-to-date information on evacuation routes or fire exits. During an emergency, the screens can be overridden by emergency alerts, ensuring immediate attention. Furthermore, you have the flexibility to display diverse emergency messaging on different sections of the screen. For instance, you can showcase an alert in one box while simultaneously featuring a map in another. This strategic approach enhances the effectiveness and clarity of communication.
Art & Decor
Digital signage doesn't just have to be used for informational purposes. Hotels and resorts also leverage digital technology for art installations, decor, or as a unique form of visual entertainment. Artistic digital displays can add an element of surprise and delight that guests won't soon forget! For instance, the Grand Magic Hotel at the Disneyland Resort in Paris has successfully elevated the guest experience by seamlessly merging hospitality and themed entertainment. This innovative approach creates a brand new realm of multimedia and illusion, offering guests an unparalleled and enchanting experience. More on this project here.
Show local flight and travel information
If your hotel is situated near an airport, train station, or metro stop, you can add digital signage to showcase up-to-date travel information. This includes arrival and departure times, train schedules, bus routes, ticket details, and delay updates. To accomplish this, it is necessary to connect with real-time data sources through APIs provided by the transportation authority.
Moreover, if your property offers a shuttle service to a nearby airport, you can use signage to exhibit shuttle schedules, instructions for reserving the shuttle, and other useful information.
What are the Benefits of Using Digital Signage in Hotels & Resorts?
Now, let's dive into the benefits that digital signage brings to the hospitality industry, enhancing not only guest experiences but also operational efficiency.
Creating a More Engaging Guest Experience
As previously mentioned, digital signage has the ability to create an immersive and engaging experience for guests, making it convenient for them to explore their surroundings and discover hidden gems within the hotel or resort.
Operational Efficiency & Cost-Effectiveness
Digital signage can also help streamline operations. By automating certain functions such as wait times or queue updates, staff are able to better manage their time and resources. Additionally, digital displays can be used for marketing purposes in order to drive revenue.
Track Behavioral Data to Drive Insight into Better Decision Making
Digital signage can track guest behavior, such as frequently viewed menus or areas of the hotel that draw more attention, enabling hotels and resorts to make informed decisions that result in a better experience for their guests. Check out this video to understand why analytics is important for a digital signage project.
Digital signage offers substantial cost savings for hotels and resorts, proving yet again its undeniable value. Traditional printed signs are not only cost-intensive but also require constant updating and replacement, making them a less sustainable option. On the other hand, digital signage requires an initial investment but significantly reduces long-term expenses. Content can be updated instantly and seamlessly without incurring any additional cost. Digital signage also reduces staffing costs by offering self-service options and automating various hotel processes.
Improved Marketing Capabilities
Digital signage offers the unique advantage of being able to target messages and promotions based on guest preferences or location. This permits hotels and resorts to deliver tailored messaging that is more likely to resonate with customers, resulting in higher ROI.
Why is Intuiface the Best Option for Creating Interactive Digital Signage for Hotels and Resorts?
When it comes to creating interactive digital signage experiences, Intuiface is a great option. As the leading platform for creating, deploying, and measuring deeply interactive digital signage without writing code, Intuiface is a tour-de-force in the realm of customer engagement.
One of the many reasons why hotels and resorts should choose Intuiface is its easy-to-use interface. You don't need to be a tech wizard to navigate the platform - users can rapidly create stunning, interactive, data-driven digital content using simple drag-and-drop features. This makes it accessible to teams of all technical skill levels, ensuring they're not reliant on specialist staff or outside agencies.
With Intuiface, you can create engaging, multi-touch, and sensor-activated experiences across all types of screens, from tablets and kiosks to multi-screen video walls. This versatility means it can be used in every area of a hotel or resort, from the lobby to the restaurant, the fitness center to guest rooms.
A standout feature of Intuiface is its ability to seamlessly integrate with virtually all third-party data sources, including social media feeds, websites, and databases. This allows for the creation of dynamic content that can be tailored to individual guests, enhancing their experience and fostering a deeper connection with your property.
Moreover, Intuiface boasts comprehensive analytics capabilities. It can collect data on every interaction, giving you valuable insights into your guests' preferences and behavior. This data can then be used to refine and optimize your digital signage, ensuring it remains effective and engaging.
Finally, Intuiface is a cost-effective solution. The absence of coding minimizes the risk of expensive technical glitches, while the ease of content creation keeps control in your hands, reducing the need for costly outsourcing. With its versatility, ease of use, unique integration capabilities, robust analytics, and cost-effectiveness, Intuiface is undoubtedly the best choice for hotels and resorts seeking to revolutionize their guest experience through interactive digital signage.
The use of interactive digital signage in the hospitality industry, specifically in hotels and resorts, is not just a trend – it is a revolutionary approach to guest engagement, operational efficiency, and data-driven decision-making. Adopting Intuiface, the leader in this domain, equips hotels and resorts with a user-friendly, versatile, and cost-effective tool that enhances guest experiences and drives revenue. Through its simple navigation, ability to integrate with numerous data sources, and potent analytics capabilities, Intuiface empowers properties to deliver personalized, engaging, and memorable experiences for their guests.