Interactive Signage for Bars & Pubs - How They Are Innovating & Evolving
For many years, bars and pub establishments have used traditional signs to advertise their services and attract customers. But now we're seeing a shift towards digital signage that's more engaging and interactive. In this blog post, we'll discuss how these signs are revolutionizing the bar and pub industry by providing an innovative way for businesses to stand out from the competition. Through detailed examples, we'll illustrate how digital signage can be used to create unique experiences for customers while also helping businesses save money in the long run.
How Digital Signage is Enhancing the Bar & Pub Experience
Oh, the magic of digital signage! It's transforming bars and pubs like never before. Imagine walking into your favorite establishement and being greeted by a lively and immersive digital atmosphere. It's all about enhancing communication between the staff, their customers, and the environment. And guess what? It's an absolute game-changer for staying ahead in this competitive industry.
Digital signage for bars and pubs is like the secret sauce for delivering an unforgettable customer experience. Picture this: vibrant, dynamic content lighting up your screens, capturing the attention of everyone in the room. It's not just about informing, it's about entertaining and engaging your audience too. We're talking next-level stuff here.
Why Interactive Signage Can Make a Difference
Interactive signage can completely transform the atmosphere of a bar; it can offer a powerful way to create a unique atmosphere and reinforce a brand's image.
Say goodbye to those boring, lifeless signs that just sit there doing nothing. It's time to bring the party to life with interactive signage that grabs attention and makes every moment count.
Why is interactive signage a game-changer for bars?
- Unforgettable Vibes: We're talking about creating an atmosphere that people can't get enough of. Interactive signage sets the mood and keeps customers coming back for more. Be the go-to spot where everyone wants to hang out!
- Brand Boost: Show off your unique style and make a statement with your brand. Interactive signage is your chance to shine and leave a lasting impression on everyone who walks through your door.
- Infotainment: It's not just about serving drinks, it's about entertaining your guests too! Interactive signage is your secret weapon to keep customers informed, entertained, and engaged.
- Social Catalyst: Foster conversation, connections, and community within your establishment using interactive signage. Observe as new friendships form and cherished memories are created in your bar or pub.
Examples of Different Types of Interactive Signage Used in Bars & Pubs
Interactive menu boards
One example of interactive digital signage used in bars and pubs is the use of interactive menu boards. Gone are the days of squinting at chalkboards or waiting for a server to hand you a menu.
These boards allow customers to quickly browse a selection of drinks, customize their order, or even pay directly from the table. They can also come loaded with irresistible special offers and deals that you can snag while picking your poison. This type of signage is an effective way to ensure customers are aware of all their options but also makes the ordering process a breeze.
Game night 🎤️
Interactive signage can also be used to host pub quiz nights, trivia competitions, or other gaming events. This isn't just any ordinary game night - this is next-level entertainment. This type of interactive signage is super engaging and encourages customers to stay longer and spend more. And let's not forget the sense of community it creates among patrons. Suddenly, you're not just a group of strangers - you're teammates, rivals, and friends, all connected through the thrill of competition.
Make your own menu/drink 🍸
Another way to provide unique and immersive experiences is to provide a build-your-own cocktail kiosk that allows customers to customize their drinks. By letting customers select their preferred ingredients, you're not just letting them create their own liquid masterpiece - you're also crafting a one-of-a-kind drinking experience that's tailor-made and make your customers feel like Royalty.
In-Venue Social Media Feeds
Imagine hanging out at your favorite bar, and seeing your latest Instagram post up on the big screen for everyone to see! Riot Hospitality, the owners of some of the hottest spots in Arizona, and Chicago have done just that! They've transformed their spaces into digital signage wonderlands and are showcasing real-time Instagram posts of their guests on multiple screens in a rotating fashion. The system sifts through posts to prevent negative or objectionable content from appearing. According to Marketing Director Sean Frantz, including social media feeds in their establishments led to a notable 200% increase in Instagram interactions (source).
Digital signage can also be used to display relevant content such as weather updates, local news headlines, or sports scores. By incorporating information signage in your establishment, you can create a dynamic and engaging environment that encourages patrons to stay longer, socialize, and, ultimately, become loyal customers.
What’s Next for Innovative and Engaging Bar & Pub Interactivity
As a digital signage specialist, I've seen the bar and pub industry constantly evolve over the years. From simply displaying menus on chalkboards to incorporating high-tech devices like digital signage, technology has undoubtedly changed how we interact with customers.
So, what’s next?
The future of innovative and engaging bar and pub interactivity lies in the integration of mobile devices, where customers can interact with digital signage beyond the pub's walls. Customers want an experience beyond the four walls of the pub, and providing them with a digital experience they can take home with them, such as exclusive offers, is important in building customer loyalty.
Moreover, we believe the rise of artificial intelligence (AI) will play an essential role in enhancing pub interactivity. AI-driven digital signage allows for more personalized and targeted content, such as suggesting the customer's preferred drink or food items based on their previous purchase history or it could also recommend new items based on your preferences and purchase patterns. As AI technology continues to evolve and advance, we can expect even more innovative ways to elevate the customer experience in pubs and similar establishments.
Interactive digital signage is a powerful tool that bars and pubs can use to create an immersive experience for their customers. Whether it’s providing information on local news or giving patrons the option to customize drinks with build-your-own cocktail kiosks, the possibilities are endless. If you're looking for more ideas on how you can take your bar/pub game up a notch, be sure to check out our blog post 'How To Design The Perfect Digital Menu Board For Your Restaurant' where we discuss creative ways of enhancing customer engagement with digital menu boards. With these tips in hand, you can transform your establishment into an engaging and immersive environment that will keep customers coming back time after time!