Chapter 6

Running an Intuiface-based Business: Operations

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Chapter 6
The Complete Guide To Doing Business With Intuiface

Running an Intuiface-based Business: Operations

For creation services, how should you drive the relationship? 

From presales activity through final delivery, here are some things to consider.

  • Create living prototypes with Intuiface and use them as an integral part of both pre-sales and ideation activities.
  • Set clear timelines with well-defined deliverables – both what you owe the client and what they must deliver to you.
  • If taking an Open Door approach, build a plan with the client that clarifies which work is your responsibility and which is theirs. Ideally, you have full ownership through at least a Version 1 before collaboration.
  • Identify areas where data can be externally sourced through APIs rather than embedded directly in the experience. This creates tremendous flexibility as you'll be able to separate the presentation layer from content. As a result, you'll be working with templates, which are far easier to maintain and modify than data-dependent UIs. And your clients will have the ability to take control of data updates rather than relinquishing control to you. This will be helpful both before and after project delivery - that is, with mock-up data and then the real thing.
  • Iterate frequently with the client. Share drafts early and often. The good news: this is easy to do with Intuiface. Storyboard, sitemap, wireframe, mockup, prototype: everything can be done with Intuiface and all of is a literal step toward the final project.
  • For each client, weigh the needs and your skills to choose between Intuiface-provided UIs for services like remote deployment and Player management vs. the use of your own portals and customer interfaces supplemented with Intuiface APIs, like the Share & Deploy API.
  • Establish the need for and then execute a pilot (or POC) program. Your work needs time in the field to really show where there’s room for improvement. The good news: Intuiface Analytics can help you collect the facts.
  • Identify the stakeholders responsible for managing onscreen content. Create a Headless CMS base and draft a preliminary data structure (or structures) then invite and walk the Content Managers through structure creation and data entry process.
  • After your first project is up and running, spend time with your client to show them new ways to enhance their experience such as interactivity beyond touch, additional cloud-based services to incorporate, KPIs to measure and information to collect via Intuiface Analytics, more sophisticated workflows, etc.

Timeline with all the steps to drive the relationship with clients

What is the typical Intuiface project team?

 It of course depends on the project, but here is what we have seen. NOTE: More than one of the roles listed below can be fulfilled by the same person.

  • One Intuiface Designer (one of our customers has referred to this role as the Creative Developer). Background could include Flash or web development, but could simply be a person combining a logical, practical approach with a good aesthetic sense. Information design is also part of the job as a lot of Intuiface experiences created nowadays include well-structured data using Excel or APIs. Designers are also the front line for identifying what data should be collected in support of project KPIs for analytics.
  • One UI/UIX designer with expertise in the fields of visual aesthetics and usability
  • One graphic designer usually skilled in Photoshop or Illustrator and thus in creating appealing 2D images.
  • [Optionally] Other media content designers such as video or motion or 3D designers.
  • [Optionally] A software developer for integrating your experience with local peripherals or with complex business services or back-office systems. It should be noted that with Intuiface API Explorer, complex, API-driven, Intuiface experiences can be directly created by the Intuiface Designer
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