Ask yourself – and have your clients ask themselves – what is the best way to determine whether a signage deployment is successful. How do you know the return on investment, (ROI)? You need to measure something, but what?
Passive digital content is a real mystery. There’s nothing to measure. Nothing direct anyway.
How many people are passing by your screen? How many react to it? Is it working? What does “working” even mean? Was it worth the investment?
With interactive digital content, on the other hand, your target audience expresses their preferences through interaction and, indirectly, provides insights about themselves, everything from demographics to frequency of use in relation to location and other environmental contexts. The insight is so rich, what can't you learn?
Intuiface, through its data tracking feature, makes it easy to collect information about any event you care about.
Insert “probes” into your experience and the resulting information is automatically sent from every deployed device running Player to a cloud-based, Intuiface-hosted data hub. Once on that data tracking hub, you have various options for accessing the collated information for the purposes of analysis, marketing automation and/or data warehousing. Options include
Help your clients identify, define, capture, and even analyze Key Process Indicators (KPIs)
Consider the following three classes of KPIs and ask yourself if clients would appreciate having this visibility. Ask yourself if such insight would be actionably useful.
Your clients will no longer be blind to the effectiveness of placed-based screens and kiosks nor to the preferences and biases of their target audience, helping them to justify current as well as future investment in your services.
Sell a KPI service. Engage with your client at the highest business and marketing levels in their organization. Analyze collected data and use the insights to refine the marketing campaigns, sales tools, curated exhibits, and whatever else you’ve built and deployed using Intuiface.
Now you’re communicating with clients at the strategic level. Those are relationships that last.